Sam.gov
Sam.gov is the primary government procurement platform used by businesses and federal agencies for contracting and registration. I led the UI/UX redesign to improve usability, accessibility, and efficiency, ensuring a more seamless experience for millions of users navigating complex government systems.
The Challenge
The existing Sam.gov platform had a cluttered interface, poor navigation, and accessibility issues that made it difficult for users to complete key tasks. Many users struggled to register their businesses, find relevant contracts, and manage compliance documentation efficiently.
My Role & Contribution
- Led the UI/UX redesign to modernize the interface and improve usability
- Developed an enterprise-wide design system to maintain consistency across government platforms
- Created interactive prototypes for usability testing and stakeholder feedback
- Collaborated with developers & accessibility experts to ensure compliance with WCAG standards
Process
User Research & Problem Identification
- Conducted interviews with government contractors and agencies to understand pain points
- Mapped key user journeys to identify areas where users frequently got stuck
- Analyzed support tickets & user complaints to uncover recurring issues
- Performed competitive analysis to help understand competitors' strategies, identify opportunities for differentiation, and improve user experience
Wireframing & Prototyping
- Designed low-fidelity wireframes to explore layout and navigation improvements
- Created interactive prototypes in Figma to test with real users before development
Usability Testing & Iteration
- Ran A/B tests on navigation structures, improving task completion efficiency
- Incorporated feedback to refine search functionality, dashboard layouts, and accessibility features
Final Design & Impact
- The redesigned interface streamlined workflows, making it easier for businesses to find and apply for contracts
- Improved navigation and search capabilities, reducing frustration and time spent on tasks
- Ensured full WCAG compliance, making the platform more accessible for all users
- Delivered a scalable design system that supports future feature updates and integrations