Simplifying Complexity Through Design
MapLarge is a geospatial analytics platform serving enterprise clients who require high-speed, large-scale mapping and data visualization. I led the redesign of the website and dashboard, UI, modernizing the interface, improving usability, and aligning the product’s visual language with enterprise expectations for clarity, scalability, and performance.
CLIENT
MapLarge
Role
Designer
Service
UX Design · UI Design · Illustration · 3D
PROBLEM
The existing MapLarge interface was functional but visually outdated and inconsistent.
Key issues included:
Overly dense dashboards with limited hierarchy.
Inconsistent design patterns and UI components.
Visual branding not aligned with enterprise-level positioning.
Poor scalability of UI for future features and modules.
These issues impacted both customer acquisition (website) and day-to-day usability (dashboard), making it harder for users to leverage the platform’s full capabilities.
Original Website Design
GOALS
Redesign the dashboard UI to make complex geospatial data easier to interpret and navigate.
Audit and improve the information architecture for the marketing site to clarify content organization.
Build the foundation for a scalable design system to unify the look and feel across product and marketing.
Elevate brand perception with a polished, trustworthy, and modern visual language.
Streamline collaboration between design and development to enable faster, more consistent future releases.
PROCESS
STEP 1 _ Discovery & Audit
Performed a comprehensive UI and UX audit, mapping out visual inconsistencies and friction points.
Reviewed and restructured the information architecture, clarifying content groupings for marketing navigation.
Benchmarked against competitor geospatial platforms to inform modern visualization patterns and enterprise messaging.
Collected feedback from product and engineering teams on pain points and scalability challenges.
Information Architecture
A refined, structured IA was implemented to improve user comprehension and flow.
Main Navigation
Redesigned the main navigation to align with the updated information architecture, improving clarity and wayfinding across the platform.
STEP 2 _ Design Exploration
Redesigned dashboards that clarified hierarchy and made data visualization more approachable.
Developed visual design explorations: color palettes, typography, iconography, and data visualization styles.
Designed custom 3D illustrations for the marketing site to add visual depth, communicate complex technology in a more relatable way, and differentiate MapLarge from competitors.
Dashboard Screen Sizes
Designed a fully responsive dashboard with a unified visual system, updated side navigation icons, and a flexible layout that adapts seamlessly to any screen size.
Dashboard Mockup
Provided developers with detailed dashboard mockups, complete with hover states, interaction specs, and build notes.
Dashboard Workflow
Refined dashboard workflows with updated icons, colors, menus, and card layouts to align with the visual language of the redesigned website.
Icons
Designed and delivered a full library of hundreds of SVG icons for the dashboard, ensuring a cohesive experience and visual alignment with the redesigned website. Worked closely with developers to confirm each icon accurately represented its action and was exported in the correct format for seamless integration into the back-end system.
Date Picker
Designed a custom date picker for the dashboard, detailing every interaction and iteration with clear annotations to guide the development team through implementation.
STEP 3 _ Design System Foundations
Built the first version of a component library for key UI elements (icons, filters, navigation).
Documented spacing, grid systems, typography, and color use to guide future development.
Component Library
Created a starter component library to give developers a clear visual reference and foundation for future product work.
STEP 4 _ Collaboration & Handoff
Worked closely with developers to ensure the new dashboard and marketing site were implementable and scalable.
Delivered high-fidelity assets, 3D renders, and documentation to support implementation.
Iterated based on stakeholder reviews and early internal feedback before final delivery.
RESULTS
Reorganized the information architecture, making it easier for users to locate key product capabilities and site content.
Introduced custom 3D illustrations that elevated MapLarge’s brand and simplified technical concepts for new visitors.
Redesigned the marketing site with clearer messaging, modern visuals, and a stronger enterprise presence.
Established the foundation of a design system, enabling more consistent future feature development.
REFLECTION
This project taught me how to balance visual design excellence with the complex needs of data-heavy enterprise software. Building the first version of a design system in parallel with product and marketing work improved my ability to create scalable solutions that last. It also reinforced the value of close collaboration with engineering to ensure design ambition aligns with technical feasibility.
Zenith
Simplifying Complexity Through Design
Simplifying Complexity Through Design
Sam.gov is the U.S. government’s central procurement and contracting platform, serving millions of contractors and agencies. As part of IBM’s design team, I contributed to modernizing its interface by addressing major usability issues, clarifying navigation, and laying the groundwork for a scalable design system. Our focus was on iterative improvements that could bring immediate value while supporting a long-term redesign strategy.
MapLarge is a geospatial analytics platform serving enterprise clients who require high-speed, large-scale mapping and data visualization. I led the redesign of the website and dashboard UI, modernizing the interface, improving usability, and aligning the product’s visual language with enterprise expectations for clarity, scalability, and performance.
MapLarge is a geospatial analytics platform serving enterprise clients who require high-speed, large-scale mapping and data visualization. I led the redesign of the website and dashboard UI, modernizing the interface, improving usability, and aligning the product’s visual language with enterprise expectations for clarity, scalability, and performance.
CLIENT
WanderEase
CLIENT
MapLarge
CLIENT
MapLarge
Role
WanderEase
Role
Designer
Role
Designer
Service
UX Design · UI Design · Design Systems · Illustration
Service
UX Design · UI Design · Illustration · 3D
Service
UX Design · UI Design · Illustration · 3D
Selected Works
PROBLEM
Original Sam.gov Website
Original Website Design
Original Website Design
The existing MapLarge interface was functional but visually outdated and inconsistent.
Key issues included:
The existing MapLarge interface was functional but visually outdated and inconsistent.
Key issues included:
Overly dense dashboards with limited hierarchy.
Inconsistent design patterns and UI components.
Visual branding not aligned with enterprise-level positioning.
Poor scalability of UI for future features and modules.
These issues impacted both customer acquisition (website) and day-to-day usability (dashboard), making it harder for users to leverage the platform’s full capabilities.
PROBLEM
PROBLEM
Selected Works
PROCESS
STEP 1 _ Research and Discovery
STEP 1 _ Discovery & Audit
STEP 1 _ Discovery & Audit
Performed a comprehensive UI and UX audit, mapping out visual inconsistencies and friction points.
Reviewed and restructured the information architecture, clarifying content groupings for marketing navigation.
Benchmarked against competitor geospatial platforms to inform modern visualization patterns and enterprise messaging.
Collected feedback from product and engineering teams on pain points and scalability challenges.
Information Architecture
A refined, structured IA was implemented to improve user comprehension and flow.
Main Navigation
Updated the main navigation based on the restructured information architecture.
Redesigned the main navigation to align with the updated information architecture, improving clarity and wayfinding across the platform.
Redesigned the main navigation to align with the updated information architecture, improving clarity and wayfinding across the platform.
Performed a comprehensive UI and UX audit, mapping out visual inconsistencies and friction points.
Reviewed and restructured the information architecture, clarifying content groupings for marketing navigation.
Benchmarked against competitor geospatial platforms to inform modern visualization patterns and enterprise messaging.
Collected feedback from product and engineering teams on pain points and scalability challenges.
STEP 2 _ Design Exploration
STEP 3 _ Design System Foundations
Built the first version of a component library for key UI elements (icons, filters, navigation).
Documented spacing, grid systems, typography, and color use to guide future development.
Component Library
Created a starter component library to give developers a clear visual reference and foundation for future product work.
Sketched initial layouts focusing on content flow and call-to-action placement.
Prioritized storytelling elements: problem, solution, proof, offer.
Redesigned dashboards that clarified hierarchy and made data visualization more approachable.
Developed visual design explorations: color palettes, typography, iconography, and data visualization styles.
Designed custom 3D illustrations for the marketing site to add visual depth, communicate complex technology in a more relatable way, and differentiate MapLarge from competitors.
Work Flows / Card Sorts
Color Palette Exploration
Explored and tested modern color palettes inspired by government and enterprise websites, securing buy-in from GSA and IBM stakeholders.
Hero Illustrations
Designed unique hero illustrations for each domain using the new color palette, while modernizing legacy image references.
Dashboard Screen Sizes
Designed a fully responsive dashboard with a unified visual system, updated side navigation icons, and a flexible layout that adapts seamlessly to any screen size.
Dashboard Mockup
Provided developers with detailed dashboard mockups, complete with hover states, interaction specs, and build notes.
Dashboard Workflow
Refined dashboard workflows with updated icons, colors, menus, and card layouts to align with the visual language of the redesigned website.
Icons
Designed and delivered a full library of hundreds of SVG icons for the dashboard, ensuring a cohesive experience and visual alignment with the redesigned website. Worked closely with developers to confirm each icon accurately represented its action and was exported in the correct format for seamless integration into the back-end system.
Date Picker
Designed a custom date picker for the dashboard, detailing every interaction and iteration with clear annotations to guide the development team through implementation.
STEP 2 _ Design Exploration
Redesigned dashboards that clarified hierarchy and made data visualization more approachable.
Developed visual design explorations: color palettes, typography, iconography, and data visualization styles.
Designed custom 3D illustrations for the marketing site to add visual depth, communicate complex technology in a more relatable way, and differentiate MapLarge from competitors.
Dashboard Screen Sizes
Designed a fully responsive dashboard with a unified visual system, updated side navigation icons, and a flexible layout that adapts seamlessly to any screen size.
Dashboard Mockup
Provided developers with detailed dashboard mockups, complete with hover states, interaction specs, and build notes.
Dashboard Workflow
Refined dashboard workflows with updated icons, colors, menus, and card layouts to align with the visual language of the redesigned website.
Icons
Designed and delivered a full library of hundreds of SVG icons for the dashboard, ensuring a cohesive experience and visual alignment with the redesigned website. Worked closely with developers to confirm each icon accurately represented its action and was exported in the correct format for seamless integration into the back-end system.
Date Picker
Designed a custom date picker for the dashboard, detailing every interaction and iteration with clear annotations to guide the development team through implementation.
STEP 3 _ Design System Foundations
Built the first version of a component library for key UI elements (icons, filters, navigation).
Documented spacing, grid systems, typography, and color use to guide future development.
Component Library
Created a starter component library to give developers a clear visual reference and foundation for future product work.
STEP 4 _ Collaboration & Handoff
Worked closely with developers to ensure the new dashboard and marketing site were implementable and scalable.
Delivered high-fidelity assets, 3D renders, and documentation to support implementation.
Iterated based on stakeholder reviews and early internal feedback before final delivery.
PROCESS
PROCESS
Selected Works
RESULTS
Reorganized the information architecture, making it easier for users to locate key product capabilities and site content.
Introduced custom 3D illustrations that elevated MapLarge’s brand and simplified technical concepts for new visitors.
Redesigned the marketing site with clearer messaging, modern visuals, and a stronger enterprise presence.
Established the foundation of a design system, enabling more consistent future feature development.
RESULTS
RESULTS
Selected Works
REFLECTION
This project reinforced the importance of designing within constraints. Working with a federal platform required balancing user needs, stakeholder priorities, and iterative implementation. I learned the value of delivering meaningful improvements through small, validated steps while laying the groundwork for broader transformation. The experience strengthened my skills in accessibility-first design, design systems, and cross-functional collaboration while keeping millions of users’ trust at the center.
This project taught me how to balance visual design excellence with the complex needs of data-heavy enterprise software. Building the first version of a design system in parallel with product and marketing work improved my ability to create scalable solutions that last. It also reinforced the value of close collaboration with engineering to ensure design ambition aligns with technical feasibility.
This project reinforced the power of story-driven, conversion-focused design in eCommerce. By blending brand authenticity with proven UX patterns, we were able to connect with customers on both an emotional and practical level, driving impressive revenue results.
REFLECTION
REFLECTION
GOALS
Redesign the dashboard UI to make complex geospatial data easier to interpret and navigate.
Audit and improve the information architecture for the marketing site to clarify content organization.
Build the foundation for a scalable design system to unify the look and feel across product and marketing.
Elevate brand perception with a polished, trustworthy, and modern visual language.
Streamline collaboration between design and development to enable faster, more consistent future releases.
GOALS
Modernize dashboard UI to improve clarity for data-heavy visualizations.
Simplify navigation and interaction flows to reduce cognitive load for enterprise users.
Enhance MapLarge’s brand presence with a polished, enterprise-ready identity.
Create illustrations and 3D imagery to incorporate into new design elements.